Printing Education: Sheet Fed Printing vs Web Press Printing
By Baub Mercurio What started many years ago as wood block impressions and then later as movable type in China, Korea, and Germany, printing has endured many transformations. As technology has...
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Commercial printing for any business
Commercial printing plays a huge part in today’s business promotions and marketing strategy plans. Catalogs, brochures, pamphlets, and news advertisements are some example of commercial printing....
View ArticleWhat is Digital Printing?
In a previous article we described the traditional printing process consisting of plates, blankets, rollers and inks. As you can see there is a lot involved. While there is still a need for offset...
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The Importance of a well designed logo
Why is a logo so important? A logo is the first piece of company’s brand identity and the first thing a potential customer sees. Whether we like it or not, business’ and customers alike make value...
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How to optimize your online marketing budget
Todays business is very complicated and the entire selling and marketing process is can be very puzzling. A lot goes into executing the steps needed in order to receive the desired outcome from a...
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Basic Concepts Behind Marketing Agencies
Marketing companies are not limited to providing printed materials or designing a company’s website. They also provide complete and comprehensive marketing packages of products and services to face the...
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Printing Education: What is Bleed in printing?
When you hear the term bleed, a visual of the obvious is understandable. When you hear the term bleed relating to the printing industry, that same visual may apply… or maybe it’s just a paper cut....
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Why online marketing works
Online marketing helps you determine your brand’s online ranking and gain insight into a meaningful set of solutions that will enable you to engage with your audience. Many factors and techniques are...
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Printing Education: File Prep for Print
by Baub Mercurio In continuing with our Print Education Series, file prep for print is an important step before we get to actually printing the project. Very few things will upset a...
View ArticleA general understanding of warehousing and redistribution management
Warehousing management deals with the storage, inventory and fulfillment of products and goods. These goods are stored, then later distributed to other facilities, clients or businesses. Because of...
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